Becoming Myself Marketing Materials

Stasi Eldredge, David C Cook

For the release of Becoming Myself by Stasi Eldredge, I had the privilege of designing a full suite of marketing materials to support the book’s national launch. This project was one of those rare opportunities where creative direction, photography, and thoughtful brand storytelling all came together in a cohesive campaign.

I photographed Stasi for the key image used throughout the promotional materials, ensuring the visuals felt authentic, warm, and true to the message of the book. I also designed a broad range of assets, including:

•  Magazine ads for both trade and consumer publications
•  Event postcards and mini posters
•  Bookmarks and in-store promotional pieces
•  An elaborate influencer mailer—complete with custom magnets and curated goodies—sent to high-profile partners in the publishing world

Later, when the Becoming Myself DVD series was produced, I even had the fun experience of sitting in the audience during filming and then designing the companion marketing resources for its release.

This project remains a favorite—both for the creative breadth it offered and for the chance to help launch a meaningful message into readers’ hands.